Key questions to consider when you're defining your social presence:
-
What do you want to learn?
-
What knowledge, skills, and passions make you unique?
-
What do you want to achieve with your presence? Do you want to publish your work? Do you want to network? Do you want to promote IBM?
-
Who is your audience? Do you want to communicate with customers or with like-minded peers?
-
Whose opinions do you value?
-
What value can you create for others?
-
How frequently do you plan on engaging in social activities?
Your answers to these questions will help you define your social presence and choose the platforms that are best suited for your background and expertise.
Next: Your social lens
Did you know?
You can set up Google alerts to monitor your presence.
Tip
When setting social goals, consider your unique value to your audience.