Authenticity
Always be true to yourself when you engage in social activities. Your social presence is an expression of your character, and will be perceived as such by others.
Consistency
Consistently present yourself, using the same tone, in every interaction and communication.
Perseverance
Building your social eminence requires a long-term strategy because it takes time.
Permanence
Your digital footprint leaves a trail. If you publish something inappropriate, embarrassing, or hurtful, there will be a record for years to come. There is no Delete button for the Internet.