Once you have identified the key attributes that bring together your professional interests, your personal life, and your passions, you need to turn them into a narrative that can serve as the foundation for your public-facing social profiles. You can do this on your own, or use the exercise below to get started.
I work for IBM in the _______ group. Right now I'm working on a _________ project that will benefit _________. I live in _________, and my hobbies are __________. If there is one thing I can't live without, it's ______________. People usually tell me I'm good at ________________.
Example 1: I work for IBM in the Software Group. Right now I'm working on a software development project that will benefit large global corporations. I live in San Francisco, and my hobbies are writing and going to the beach. If there is one thing I can't live without, it's chocolate. People usually tell me I'm good at finding deals.
Example 2: I work for IBM in the Corporate Marketing group. Right now I'm working on a social eminence project that will benefit IBMers globally. I live in New York, and my hobbies are eating and people watching. If there is one thing I can't live without, it's music. People usually tell me I'm good at listening.
Note: If you publish content relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
Next: Setting up your social channels
Did you know? WeFollow is a directory that organizes Twitter users by hashtags. The directory is user-generated and people can add themselves by visiting WeFollow. Tip Make sure your profile and related content is consistent with how you wish to present yourself to colleagues and clients.