The way to stand out is to showcase your expertise, interests, and personality consistently across all social platforms. By being consistent, you offer your audience a clear understanding of your purpose.

In this exercise, list your areas of expertise, interests and personality traits, then find the intersection of these three dimensions to determine your "social lens." This will help you to communicate your top attributes: what makes you unique, who you are, and the depth of your expertise.
Your social lens
A successful social presence reflects your unique attributes. Building a successful social presence begins with knowing what differentiates you from your peers.
Exercise: Your attributes Ask five colleagues to list the adjectives that best describe you. Consider using the attributes that come up most often in your personal narrative. These are the attributes that you express most consistently. Exercise: Your passions Brainstorm the activities or causes that make you feel energized. Document your top three.
Exercise: Your values Brainstorm a comprehensive list of values. What values do you accept for yourself? Document your top three. Exercise: Your goals Think about the small goals that will help you achieve your ultimate goal. Assign a time frame for each goal, and group them into short-term, medium-term, and long-term priorities. Use the goals to help frame your participation in social computing.
Next: Your personal narrative
Did you know? You can use Klout to measure your online influence. Tip Think about your strengths, expertise, and passions, and use them to separate yourself from your peers.