Listening can happen at the personal level and at the corporate level. The value of listening is twofold. The first is for understanding. The second is for action. This action could involve your effort to help build a smarter planet, to sharing your expertise, and developing prospects.

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Next: Tools for listening

Did you know?

As of July 2010, Facebook had over 500 million users and Twitter had 190 million users.

Tip

You can listen to social conversations directly on a social channel's website, or use a third-party tool such as Tweetdeck that may offer advanced searching and aggregation.