Now that you've defined your interests and expertise, let's set up your social presence. The goal of this module is to educate you on the features and benefits of the different platforms, identify which platforms are right for you, and establish a way to monitor your online presence.

Having an integrated cross-platform presence allows you to expose yourself to larger networks and build credibility.

Getting social

We encourage you to start with some of the mainstream social channels listed below. If you have already set up any of these social channels, please take a moment to add them to your Lotus Connections profile.

Twitter Twitter is a social networking and microblogging service that enables users to send and read short messages called tweets. Go to Twitter

LinkedIn LinkedIn is a business-oriented social networking community that targets professionals. Go to LinkedIn

Facebook Facebook is a social networking service that connects people with friends, family and co-workers. Go to Facebook

SlideShare SlideShare is a social network for sharing presentations among professionals. Go to SlideShare

Unified Profile Create a Unified Profile by connecting your IBM Intranet ID/Password to a Web Identity ID on ibm.com. Go to Unified Profile

Lotus Connections on ibm.com The Lotus Connections communities on ibm.com provide a suite of powerful tools that let you connect, share, and collaborate with people who share common interests and expertise. Go to Lotus Connections

Resources

IBM Social Computing Guidelines

IBM Business Conduct Guidelines

Create your Unified Profile

Videos

The official Twitter channel on YouTube Short URL: http://bit.ly/fKWbCu

The official LinkedIn channel on YouTube Short URL: http://bit.ly/dLkVRh

The official Facebook channel on YouTube Short URL: http://bit.ly/hCCKuM

General SlideShare questions Short URL: http://bit.ly/eE7mws

Lotus Connections 3.0 demo Short URL: http://bit.ly/gkY5OI

Benefits of URL shortening tools

Did you know?

Internet users in the U.S. spend nearly a quarter of their time online using social media.
—eConsultancy, August 2, 2010 Short URL: http://bit.ly/h5W8fQ