In the digital world, networking and sharing work in lock-step. The more useful information you share, the more credibility you build. As a result, your network grows. As your network grows, so does your social eminence.
Personalizing content is essential to networking and sharing. Taking Twitter as an example, when you retweet (RT), you can personalize the retweet by adding a comment, or you can retweet without a comment. Before you retweet content, ask yourself what it was that piqued your interest. What was it about the content that you found informative?
When you add a comment to a retweet, you inject your personality.
The following are ways to personalize content:
- In a retweet, reference something specific that caught your attention.
- Include a hashtag in your retweet so that others interested in the topic can easily find it.
- Provide your thoughts on an article or blog post by leaving a comment.
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