ABOUT CÎROC
Welcome to the world of CÎROC®- where the jet-set mingle
with stylish sophisticates in the hotspots where nextgeneration
luxury comes alive. CÎROC enthusiasts embrace
celebration from the sundrenched private beaches of Ibiza to
the star-studded hotspots of Los Angeles.
Unlike most other vodkas, which are made from grain,
CÎROC Ultra-Premium Vodka is crafted from fine, succulent
French grapes, distilled a fifth time at the Distillerie de
Chevanceaux in southwest France. These specially selected
grapes create the distinctly fresh and smooth taste of
CÎROC Vodka.
Sean Combs
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Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment
Group is a multifaceted entertainment powerhouse. Combs oversees one
of the world's preeminent urban entertainment companies, encompassing
a broad range of businesses including recording, music publishing, artist
management, television and film production, recording facility, apparel and
restaurants. Sean's success in music has translated into a collection of
businesses leaving an indelible mark on the worlds of entertainment,
fashion and fragrance – a true testament to his marketing prowess.
In 2007, Sean partnered with Diageo for a groundbreaking strategic alliance
to oversee and manage all branding and marketing initiatives for Ciroc
Vodka. Combs said he wanted to work with Diageo because the company
understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a
luxury brand builder." Since collaborating with CÎROC®, Combs has
heavily contributed to make this brand a household name. "They're looking
for something that tastes like their lifestyle," he said. "It's that trendsetter,
that hipster, someone who's looking for luxury and looking for something
better."
Jean Sebastian Robiquet
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Jean-Sebastian Robiquet's family roots in the renowned French
wine region Sud-Quest reaches back to the 17th century and his
family is known for being one of the very first family-owned
business in the Cognac trade.
Jean-Sebastian earned his oenology diploma in 1988 and a
degree in Master in Lay, Economics and Management of the Wine
Industry in 1990. Recognized by the Great council of Bordeaux
wines as 'Commandeur of Bordeaux,' in acknowledgement of his
strong demand for high quality and high quality, honest products.
