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Social Business @ IBM [BETA]

Social computing is transforming the way we do business, from collaboration and content distribution to demand generation. It allows us to build strong relationships and has become a powerful medium to channel our expertise. IBM's social business strategy seeks to focus these interactions on concrete outcomes: enhancing your social presence, projecting your expertise, driving innovation, and delivering business value. In this Beta release, you will find guidance to help you achieve these goals more effectively as well as detailed information on how you can contribute to the social activation of our Centennial. In future releases, we will be adding a tool to enable social interactions directly from the site, a personal dashboard to let you measure the impact of those interactions, and a central repository for all social programs managed by IBM.
Learn about social computing
Learn about social computing
In this era of social computing, companies and individuals are asked to be authentic and transparent. Social platforms such as Twitter and Facebook allow communications that support authenticity and transparency by forging more direct relationships with target audiences.

Explore how social platforms can be used to build your relationships, credibility, and social presence.
Start your journey
Centennial Programs
Centennial Programs
The Beta launch of Social Business @ IBM coincides with our Centennial, which includes elements that will be supported by social computing, including the 100 Icons of Progress, Celebration of Service, and Lecture Series. These programs present opportunities to converse, connect, and develop your social presence.

Ultimately, this area of the site will evolve beyond the Centennial to include a range of IBM programs that can benefit from social activation, and ensure that social participation in each of these programs aligns with our business objectives.
Explore current programs
How well do you understand
IBM's Social Computing Guidelines?
Read IBM's Social Computing Guidelines
Give us your feedback
Help us make this site better by providing your feedback and ideas for new features.

Provide your feedback
Join the Beta Discussion Community on
Lotus Connections